Marketing Tips

Marketing 101 -

What is Marketing?

• Identifying your target market
• Discovering the needs & wants of that target market
• Develop & execute a plan to build a relevant offering
• Create loyal customers who have an emotional engagement with your brand

Tip – Marketing is about creating a positive relationship with your target audience so that you win the

business when there are other choices.

II. Where do you begin?

• Gather information that will enable you to determine your target market

Tip – Determine what info you actually need before you start looking so not to waste time on irrelevant

information.

• Define your brand
• Set objectives & strategies to implement a plan
• Gather pricing information
• Understand market trends & demographic trends

Tip – Pick one or two most important consumer trends to your business and stay up on them!

You must understand your customer.  Don’t know where to find a trend, look at the top selling books and

topics on Amazon.com

• Understand your competition

Tip – Target a weakness in your competitor’s strength

• What is your message? – Once you’ve defined your brand and target market, define your message strategy.  Your job is to communicate ideas about your company & strike an emotional core with your target market.

III.     Commitment & Making Your Plan Work

• You must have commitment to your marketing program – be in it for the long haul
• Think of your program as an investment in your business and NOT an expenditure, this will force you to think long term as you do when you are making an actual investment
• Be consistent – don’t change messages, media or graphics. Basically this means change your offer and NOT your identity. Don’t drop out of the public eye very long because people will forget, consistency means regularly!
• Be confident – believe it or not, customers recognize confidence before quality
• Be patient – good marketing plans if implemented well will produce results
• Marketing doesn’t end with the sale – continue to market to customers you already have with a variety of marketing programs.

IV. Is it working?

• You must measure your Return on Investment (ROI) this gives you results to work with on future marketing strategies
• Be dependent – get marketing information from your suppliers, manufacturers, media because your customers are dependent on YOU for knowledge on a product or service

V. Technology – Websites, Blogs & Social Media

• Get up to speed on any technology you can, this allows you to compete in any business or market.
• Get an on-line presence – this will keep you in today’s game
• Cross promote with your other marketing tactics

SOCIAL MEDIA GOALS

• Drive traffic to your website
• Generate leads
• Increase sales revenue
• Improves your brand or product reputation
• Increase brand awareness
• Improve public relations
• Builds a fan base of people you can communicate with

Tip** always focus on relevance of what your audience wants and build relationships with people

And be strategic with all your postings, this is critical to your success in social media

VI. Marketing Content

• Consumers are savvier than ever before and less prone to be won over by fancy marketing that lacks substance. Although people are attracted to variety & style they actually pull out their wallets for the substance!

VII. Gender Marketing – take a serious look at the women’s market

“Women Roar, Women Rule!”

“American women are, in effect the largest national economy on earth.”  Tom Peters

• 53% of investment decisions are made by women
• 55% of all consumer electronics are made by women
• 60% of home improvement buyers are women
• 80% of home improvement decisions are made by women
• 60+% of all cars are bought by women
• 66% of computers are bought by women

• Single women head 27% of households in the US
• Married women in 55% of US households spends not only her paycheck but a good deal of her partners as well!

What are the needs & wants of this market demographic? (What do women aspire to?)*

• 85% of all women want to make the world a better place
• 83% want to see their kids become successful
• 82% want to have enough time to do what they want
• 72% want to travel more
• 62% want to accumulate wealth
• 53% want to be more attractive
• 48% want to be really successful in her career

*Source: Women on the Verge of the 21^st Century, published from Grey Advertising in fall of 1995

• Men aspire to be “Winners”, Women prefer to be warmer – non conflicting
• Men think competition is fun, its built into how they work, play and communicate
• Men think as one, women think teamwork
• Men are always conscious of where they stand in comparison to others, they are always measuring

• Women are empathetic – we believe all people are created equal, Men are envious
• Women want relationships! (this is why networking groups like Women Connections are so wonderful)

Understanding some of the principles above about gender culture will help you develop a

marketing strategy that works for men and women.

Strategy and planning to market to women;

• Connect with a consumer who is in the market for the products you sell (even it’s a product for men or women, remember the woman will most likely make the purchase)
• Ensure your brand is on the “short list” of purchases
• Give your consumer what she needs to decide in your brand’s favor
• Generate a higher return from every woman customer by using specific marketing tactics employed in the right way at the right time.

Business Branding Tips

We want you to be successful, so please accept this free report on “Beginners Guide to Business Branding”

CLICK HERE FOR FREE PDF

Share on Facebook